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Books, Bags and BRAINS: Best of the Web – Vol. 15

Branded Content + Entertainment Museums, retailers and airlines bring guerilla marketing into the social savvy aughts: Guerrilla Marketing in 2010. Edelman’s Carole Cone warns marketers that...

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In Defence of Greenwashing: How Brands are Driving the Environmental Movement

Rachel Carson, Greenpeace and… Toyota? Toyota’s Prius, to be exact. It may seem spurious to place a car company among the legion of activists and non-profits that have driven the decades-old...

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Crowdsourcing the Super Bowl (Or At Least The Ads)

Doritos’ “Crash The Super Bowl” ad campaign. Image via Doritos’ Facebook Page. More than a hundred million American sports fans will be glued to their TVs this Sunday for Super Bowl XLVII. The rest of...

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Is This the Future of Content Marketing? Q&A with BuzzFeed President Jon...

BuzzFeed CEO Jonah Peretti has said that 100 percent of BuzzFeed’s revenue comes from what he calls “social content marketing.” How does social content marketing differ from the content marketing we...

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